Before you write a fundraising letter…
Know why people give. The simplistic answer is that people give to get. However, most people give for reasons that stem from emotion, not logic.
From the condition of the church roof, it looks like we need to buy buckets, umbrellas, or shingles! I vote for shingles. How about you?
Seriously, though, the cedar shakes on St. Mary’s are in sorry shape. ABC Roofer’s has given us a low bid of $XX,XXX to replace the roof and can complete the job by Fall Festival. They plan on starting next April, which gives us six months to raise the money. We are counting on supportive members like you to help us reach our goal. Can you help us?
Although your name won’t appear on the roof, it will shine proudly on a plaque (to be mounted in the church vestibule) under the appropriate category. Every category is open to your donation. A suggested type of donation is in parentheses.
We’ve included a list of planned activities, donated goods that we need for our events, and of course a “shingle” for you to sign with your donation. Please return the shingle donation card along with your check in the enclosed envelope. If you have questions, concerns, or just want more details about buying a shingle or other fundraising events, please call me at 555-5555.
Your donation will not only help us close the gaps in our roof but also help us build a better bridge to our community! Thank you again for your continued (and much needed) support!